Storytelling isn't just for content marketing; all aspects of the communications field leverage storytelling techniques to reap the rewards of engagement. Nowhere is this more important than in internal communication strategy, where you can have a captive audience, but there is no guarantee that they will listen to you. We know that storytelling is the buy email list best way to engage and retain an audience, and an engaged employee audience is essential: 94% of the World's.
Most Admired Companies believe their efforts to engage their employees have created a competitive advantage .“Storytelling is an important tool to leverage in internal communications. It can provide a deeper connection between employees and buy email list leaders, and with the culture of the organization, than most communication techniques available,” says Christopher Swan.Christopher has spent nearly two decades working in communications and marketing for brands such as Disney, LinkedIn and Avery Dennison, and he has some stories to tell from that experience.
For example, at The Walt Disney Company, he buy email list used storytelling to share important but dry information through a scripted internal web series that followed a character's adventures through the company's monthly technology and process changes. .The lessons offered by good storytellers date back centuries and have definite utility for modern businesses. In order to find out how storytelling can be used to engage employees, I pulled out the little black book and asked some of the most talented storytellers in European internal communication to share their experiences so that we, as marketers, can better understand this essential competitive advantage