During the new pull activity, a large number of new executive list users poured into the product, but many users left before they made consumption. why is that? Because there is no activation for the user, the user does not feel the aha moment, and there will be executive list no subsequent use. So, how to activate users? This article will analyze and share with you from four aspects. Back in time a year ago, Xiao Ming and his friends created a community shopping platform. After adopting some new growth strategies, a large influx of visitors. User A: Interested User B: there is a need User C:
Just take a look However, the actual transaction executive list situation is not objective: visitor -> transaction, the conversion rate is only 5% So Xiao Ming and the team analyzed and found that after many visitors came in, they did not use this product for consumption. What's the problem? It means that Xiaoming's team has not done a good job in user activation after executive list acquiring a large number of customers (the user does not feel the aha moment, and there will be no follow-up use) User A: I don't feel the value of this product, bye! User B: I don't see anything special about this product, why should I pre-order it?
If you were the head of growth for this community executive list group buying platform, what would you do? Is to do a good job of retaining existing users, first to serve the existing users? Or are you looking for ways to increase the activation rate of existing executive list users, for example, to make the content look more attractive? Or do you think that there are not enough advertisements, and you should increase the amount of advertising? The more people who come, the more people who can be activated and the more people who use it?