Local optimization Businesses with a local brick-and-mortar presence or local service areas have a special set of SEO factors to pay attention to. Here are some important local SEO checklist items. 21. Claim Google My Business Listing A Google My Business listing is free company employee list and an essential first step for local businesses and businesses with service areas. A Google My Business listing can help your site appear in Google Maps, the Google Local Search Results Pack, and your business' Knowledge Graph panels. Since the goal of SEO is to send traffic to your site from search engines.
these appearances are important as SEO elements. Knowledge Graph box for Bruce Clay, Inc. A Knowledge Graph panel displays information from your Google My Business listing. Local SEO is much more involved, but claiming your listing in Google My Business and Bing company employee list Places gets you started. 22. Local Schema Markup Local businesses can benefit from on-page schema markup related to their business. (You can browse the codes available on schema.org). The NAP+W code, which designates the name, address, telephone number and website of the company.