In this post, I'll show you how to:
Set up Google Optimize.
Create the first experiment (A / B and multivariate).
Export the winning report.
By the end of this post, you'll be able to dream of running a CRO campaign, then run multiple experiments, test hundreds of different factors, and work on improving conversion rates in the long run.
First of all, you will need to set up Google Analytics (GA) for your website. Since you're reading a post about a CRO, I'll assume you're already doing this. Don't worry if you don't, Haram has covered you.
Once you've set up your GA, go to your account, go to the Admin tab, click Tracking Info> Tracking Codes, and you'll see the Website Tracking box with the GA code as shown below. Will be done.
Copy this code and put it in a safe place as you will need it later. I usually paste it into Notepad and save it to an incredibly organized desktop. Now that Cork Bicycle Repair Zone you're ready to edit your GA code, you need to set up a Google Optimize account. Go to the Google Optimize homepage and click the " Sign up for free " button to get started. When you sign in with your Google account, you will be taken to the home page of your account. from here :
Click the " Create Account " button
Please select a company name
I agree with all Google games
Acknowledge and agree that you have read the T & C (if you read it, of course)
Add the container name (this is the URL of your website, omit http / https)
You should see the following screen.
That's where Google Optimize comes in. This CRO tool is free and can be set up in minutes. It's also very intuitive and makes A / B and multivariate testing very easy. If you work in-house, you can surprise your boss. If you're in an agency, be prepared to surprise your clients with stunningly detailed reports and significantly improve your conversion rates.