In the new album, there is a Chinese style "Frosty Beauty". When opening the video of station B, there are many words of disappointment in the barrage:
Classmate Jing loves Jay Chou's Chinese style, such as "Dongfeng Broken", "Orchid Pavilion Preface", "Blue and White Porcelain", "Thousands of Miles Away", etc., which can be described as coffee when I create, and a powerful tool to refresh my mind.
Speaking calmly, I personally feel that although "Frosty Beauty" cannot email list surpass the above Chinese styles, it is also a high-quality work that is durable. In any case, it will not be classified as a "bad song".
But why do users feel this way?
I think this is caused by a typical "emotional expectation gap": users' expectations for new products are too high, adding "The Greatest Work" as the album title, subconsciously aggravates this expectation, and finally leads to a fairly good lyrics and music There is no "shock" release of dopamine.
In fact, for product managers, when a new product is launched, it is equally important to control user expectations and meet the needs and pain points. Many seem to be bland, but they are sought after by users and are considered to be touching products, often because user expectations are exceeded. expected satisfaction.
Therefore, the operation strategy of the product must be well balanced. On the premise of having an objective understanding of the strength of its own products, it is necessary to do a good job of emotional guidance, and the publicity scale should not be overdone. When necessary, appropriate emotional gaps can be reserved in order to release some emotions in advance. Prepare the groundwork to match user expectations.
Classmate Jing even thought that exceeding expectations was a naked conspiracy.
I have written in the previous article, why not recommend that you apply for early regularization, because the premise of your early regularization is not only to meet the job expectations, but to exceed expectations. ( Don't easily apply for a regularization in advance.)