Jun 11, 2022
In Welcome to the Forum
Faced with the current situation of difficult traffic executive list growth, companies should think about how to retain users, realize refined operations, and drive subsequent growth with lower stock user costs. So, what scenarios is retention analysis generally applicable to? How should it be applied? In this article, the author summarizes and sorts out the analysis of executive list retention, let's take a look. In this user-oriented Internet world, we discover more interesting points together... 1. Retention problems faced by Internet companies .homogenization, Traffic competition is really fierce, and the executive list importance of improving user retention is self-evident, and the cost of acquiring customers for existing users is far lower than the cost of pulling new ones. 2. New users are more likely to churn Enterprises invest in large-scale advertisements and activities, and high expenditures cannot lock in new users. Long-term sustainable development is somewhat weak, and they only focus on immediate interests to treat executive list symptoms rather than root causes. What is retention analysis Retention rate: The proportion of users who still start the app on the Nth day with the number of users on a certain day. Retention executive list analysis is to analyze the activity of users over time. Acquiring users is only the first step, and retaining users is the ultimate goal of all products. It can be understood as: the process executive list of transforming from initial swing users to loyal & stable users. The higher the retention rate, the stronger the user's sense of dependence on the product.