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sumaiya zahan
Jul 28, 2022
In Welcome to the Forum
Another social product fell. By the end of July, the anonymous social app YiJan team will be disbanded, just a year after YiJi was launched. A can is not completely abandoned by users. The data disclosed by its founder Guo Ziwei (Pure Silver V) is that a can still has a 6-digit daily life, leaving money for 2 years. In January of this year, a jar also gave a beautiful data: 5 million registered users. Anonymous socializing, war never stops "Uninstall after the experience", most emerging social apps will inevitably have the number of users, but not the number of daily active users. At the same time, the progress of supervision has also become a major variable for the survival of anonymous social apps. At the end of June, social app platforms such as Soul, Yinyu, Zhiya, etc., were punished by steps such as interviews, removals, and service closures due to the dissemination of historical nihilism and pornography. Previously, the first batch of phone number list anonymous social apps were permanently shut down due to supervision without secrets, and apps led by Tantan were also taken off the shelves many times and ordered to rectify. On the other hand, new social products are emerging. The market size of 1.4 billion people should not only include WeChat, QQ, Weibo, and Momo. In particular, the social development space for strangers with weak ties is huge. From ByteDance's Lark and Feichao, to Sohu's Huyou, and many new products developed by entrepreneurial teams, developers are eager to try, starting from sub-scenarios and vertical fields, and continue to Discover what's new in social apps. However, the surge in the number of social products has also led to the rapid loss of users on social platforms, and the product iteration cycle has gradually accelerated. Behind the continuous emergence of various subdivided social products is the dilemma that the explosive products may reach the top of the App store on the day of release, or they may become uninterested in a week. One can not sealed, "one can" starts again One can is the star that once shined. Its founder, Sterling Silver, is a serial entrepreneur. After all, one can is his 5th product. In 2012, after working at NetEase for 6 years, Sterling Silver, who was the content director, resigned and started his own business. The first product UGC travel notes community "Cicada Travel Notes" was sold to Ctrip in 2014. The second hydrogen balloon travel financing failed, and Sterling Silver announced that it would never touch the tourism track again. In 2016, the short video field began to emerge, pure silver entered the game, and developed a short video editing app "Cat Cake". In 2018, Maobing was acquired by Tencent and became the leader in Tencent's short video matrix.
Anonymous socializing, war never stops content media
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